VW's Resources Assignment Example | Topics and Well Written Essays - 500 words

VW's Resources - Assignment Example Based on the market research, VW should disseminate the information gathered to the research and development department so they can make the necessary adjustments in the automobile designs of VW. Since engineering is the core technical strength of VW, they should further enhance this strength by working hand in hand with the research and development team. Aside from the engineering strength of VW, another advantage of VW over the other automobile manufacturers is their heavy investment in plant and equipment. This, together with their gains in engineering can help overcome their weakness in terms of product development. Marketing and sales is considered an important capability in the car industry. One notices though that VW does not fare well in this area. The first step that VW should do is to redefine its target market. One probable reason why they do not perform as well as their competitors in this aspect may be because the strategies that they are employing are not appropriate to their target market. If VW will be able to specifically identify its target market, it will know how its characteristics and needs. The proper marketing and sales strategies will then be designed to answer to their target market’s needs. VW must look into the possibility of enlarging its auto dealerships nationwide and increasing their sales people. Increasing the sales people is not enough, they should also give them the right training to boost their sales. A review of VW’s marketing and sales pitch must be undertaken to determine its effectiveness. Another way to increase VW’s sales is to offer m ore incentives to their dealers and sales people whenever they reach their quota. Since VW’s strength is in the emerging markets, they should focus their attention in these markets. As of 2010, China is the largest market for the VW brand having a 33% market share worldwide (Soh, 2010). Given that VW has always had a weak North

Change inovation, exsperimintation and risk Essay

Change inovation, exsperimintation and risk - Essay Example The experts believe that innovation is especially important in today’s globalized world. However, the ability to create, conceive of, and bring to market new innovations is problematic if there is no effective leadership in the organization (Leaders are the major influencers of innovation and change for every organization (Sinar, Wellins, Pacione n.d.). According to Kouzes & Posner (2012), great leaders should be committed to both experiments and risk taking as these activities lead to small wins and enable to gain valuable experience for learning. In this case, small wins are â€Å"concrete, complete, implemented outcomes of moderate importance† (Kouzes & Posner 2012, 190). While taking risks and experimenting people, involved in highly intensive psychological environment, experience a high degree of stress and this experience enables them to cope with stressful and challenging situations in a positive manner. Such a behavior is definitely one of the important qualitie s of effective leader (Kouzes & Posner 2012). Sinar E, Wellins R, Pacione C., (n.d.). Creating the conditions for sustainable innovation. The leadership imperative. The Talent Management Expert. Retrieved from